Page 27 - COVID-Proof-Your-Agency

Chapter 3 – Tried and True Best Practices | Blew, Caldwell, Masiello

 Identify items from the analysis to address and apply priorities.

 A SWOT is a living and breathing document. Share it, discuss it, and update it in the

coming months.

A SWOT analysis will not solve your problems, but it will help you to identify where you

have friction that can jeopardize your business, and more importantly, identify your strengths

and opportunities to maximize your effectiveness and output.

Key Takeaways:

 Take Advantage of the Silence

 Get out in the Greenhouse

 Perform a SWOT Analysis

 Include and Engage Staff

You can find a sample SWOT worksheet to guide you through the process.

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