Page 28 - COVID-Proof-Your-Agency

Chapter 4 – Take Action | Blew, Caldwell, Masiello

Chapter Four - Take Action

Now that you have done a Strengths, Weaknesses, Opportunities, and Threats analysis for

your agency, let us encourage you to implement any needed changes that you have identified as

rapidly as possible. There are three things you must do:

1. Prioritize. You may not be able to get everything you want to do done. So, it's important

to work on those things which will make the biggest improvement or represent the

biggest opportunity for your agency. Think of each action as a lever. Which gives you the

most leverage? Do that first!

2. Communicate your plan to your employees, ask their feedback, and encourage their

active participation.

3. Delegate tasks to your entire team so that you will have the necessary time to do those

things that only you can do.

You have completed the SWOT analysis, prioritized necessary action, communicated it

to your team, and delegated responsibilities, so now take a moment to step back and think about

the environment in which your business will be operating in the very near future. It's obvious that

things will never be the same as they were before. If you think back through history, every major

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