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Chapter 5 – Move into the New Normal | Blew, Caldwell, Masiello
Chapter Five - Move into the New Normal
By now, you have organized your staff to work in the virtual world and you have begun
your SWOT analysis. Obviously, you have come to realize the way you are conducting business
has changed, and possibly for a long time. You now have a new normal.
Now is the time to begin thinking about what's next when the pandemic ends. This is a
great opportunity to avoid returning to the old business practices and to identify what has
changed for the good. You need to recognize the positive improvements to your business that
were born from your response to the pandemic. How will you measure the changes? How will
your producers and carriers adapt to a different insurance market? How did COVID-19 change
the way you worked with your clients and your staff? These are just a few questions you will
need to ponder as you move forward and grow your agency in the new normal.
AGENCY MANAGEMENT SYSTEM
Your agency management system (AMS) is one of the most important tools available to
you to measure the changes to your business. Your AMS will enable you to create a benchmark
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