Page 16 - Total Quality Excellence

TOTAL QUALITY MANAGEMENT

MODELS

There are many models of total quality management and it is really
not necessary that every organization should select and implement
& Business Excellence
the same model.

Following are the various models of total quality management:

Malcolm
Deming Baldrige
Application Criteria for
Prize Performance
Excellence

European
Management Management, management
Foundation
ISO quality
for Quality
standards
and

Quality Customers and their feedbacks are the foundation of every Total
Quality Management model. In simpler words, Total Quality
Management begins with understanding customers, their needs and

what they expect from the organization. Design foolproof processes
otal and systems to collect customer data, information to further study,
analyze and act accordingly. Such activities not only help you

T understand your target customers but also predict customer behavior.

As a business marketer, you need to know the age group of your target
customers, their preferences and needs. Employees need
to know how their products or services can fulfil

customer needs and demands.

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