Page 11 - final process book print.hoda
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Chapter One: Introduction
Research Process
Through the lens of the double diamond framework, I provide insight into each stage, offering a roadmap for navigating the complexities and unlocking the potential of research
endeavours.
1st Phase 2nd Phase 3rd Phase 4th Phase
RESEARCH PROJECT
Diverge Converge Diverge Converge Solution zone
Problem zone
DISCOVER DEFINE DEVELOP DELIVER
Research Phase Synthesis Phase Ideation Phase Prototyping Phase
• Identify problem • Thematic analysis • Ideate from different solu- • Prototype designing
• Select research design and • Insight from collected data tion ideas • User testing
methods • Build themes • Set hypothesis • Analysis
• Define methodology • Define opportunity areas • Evaluate ideas • Reiterate, redesign repeat
• Desk research
• Field research
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