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£                                                                                                                 Predicted Benefits Example:










                     1.75 m


                                                                                                                                                                                                                                                                                          Key:


                                                                                                                                                                                                                                                                                 Benefits from Upsell (Cumulative)
                                                                                                                                                                                                                                                                                 Benefits from Cost Savings (Cumulative)
                                                                                                                                                                                                        Project End
                                                                                                                                                                                                  £500 - £750k Benefit
                       1.5 m













                      1.25 m                                                                                                                                                                                                                                                                 x

                                                                                                                                                                                                                                                                                             £1.3 m










                            1 m
                                                                                                                                                                                                                                                                  x

                                                                                                                                                                                                                                                                      £1 m








                          750 k                                                                                                                                                                                                              x


                                                                                                                                                                                                                                             £825 k









                          500 k                                                                                                                                                                                       x   £575 k

                                                                                                                                                                                                                                                                                               x
                                                                                                                                                                                                                                                                                                  £403 k

                                                                                                                                                                                                                                                                     x
                                                                                                                                                                                                                                                                        £336 k
                                                                                                                                                                                               x                                              x

                          250 k                                                                                                                                                                £325 k                                            £269 k

                                                                                                                                                                                                                      x
                                                                                                                                                                                                                         £202 k

                                                                                                                                                                                              x
                                                                                                                                                               £67 k x                        £135 k
                                                                                                                                        £33 k                        x
                                                                                                                                              x
                                                                                                                                                                     £75 k







                                                                   Jan                     Feb                     Mar                     Apr                    May                      Jun                      Jul                    Aug                     Sept                     Oct


                                                                                                                                      Reduction in 15                                                           Reduction in 30
                                                                                                                                     CSA’s per month            Basic Banner          Personal Banner          CSA’s per month
                                                                                                                                        (£33k p.m.)              (3% upsell)            (10% upsell)              (£67k p.m)
   28   29   30   31   32   33   34   35   36   37   38