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£ Predicted Benefits Example:

1.75 m

Key:

Benefits from Upsell (Cumulative)
Benefits from Cost Savings (Cumulative)
Project End
£500 - £750k Benefit
1.5 m

1.25 m x

£1.3 m

1 m
x

£1 m

750 k x

£825 k

500 k x £575 k

x
£403 k

x
£336 k
x x

250 k £325 k £269 k

x
£202 k

x
£67 k x £135 k
£33 k x
x
£75 k

Jan Feb Mar Apr May Jun Jul Aug Sept Oct

Reduction in 15 Reduction in 30
CSA’s per month Basic Banner Personal Banner CSA’s per month
(£33k p.m.) (3% upsell) (10% upsell) (£67k p.m)