Page 19 - WOM August 2018_FINAL_SPREADS_Neat
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SCENARIO 1

                                               Dental Imaging Equipment        $95,000.00
                                               Total solution cost             $95,000.00  Ex GST


                                               Term               24 Months   36 Months   48 Months   60 Months
                                               Quarterly Payment  $10,231.50  $7,482.20   $6,122.75   $5,282.00
                                               Monthly Payment    $3,425.70   $2,506.10   $2,052.00   $1,770.80
        a KAVO 3D imaging machine. With
        full disclosure, I love these machines                       PAN     CEPH      3D
        and am now certified to train others     Charge per X-Ray  $100.00           $250.00
        on how to use them. I have been to
        Helsinki Finland twice, so I can give   # of X-rays per week  5                 1
        certification for their EPA IA24 licence
        (cone beam licence in NSW).”           Enter preferred   $2,052.00       Weekly Finance Cost   $473.54
          “These machines can find lost dental   monthly payment             Weekly Income Generated   $750.00
        canals, MB2 and MB3, they can find     from the above table              Return on Investment  58%
        cracked cusps and find split roots. It
 177%   apart from the surgical implants”.     Dental Imaging Equipment  SCENARIO 2
        has applications for many other uses,
          According to Dr Cross there
        are plenty of other fantastic OPG
                                                                               $125,000.00
 RETURN ON   machines on the market place. The   Total solution cost  24 Months  36 Months  48 Months  60 Months
                                                                               $125,000.00 Ex GST
        point of difference is not the images,
        it is the software, it is the continuing
                                               Term
        education and the technical / clinical
                                                                  $13,261.25
                                               Quarterly Payment
                                                                                                      $6,842.50
                                                                              $9,696.25
                                                                                          $7,932.50
        back up and support.
 INVESTMENT  the full scope of what these machines   Monthly Payment  $4,440.00  CEPH  3D  $2,657.50  $2,292.50
                                                                              $3,247.50
          Dr Cross found by understanding
                                                                     PAN
        are capable of and by keeping
        everything in house he was able to
                                                 Charge per X-Ray
        offer more to his patients as they     # of X-rays per week  $100.00         $250.00
                                                                      7
                                                                                        4
 HOW TO GENERATE GREATER RETURNS FOR YOUR PRACTICE.  were able to appreciate and accept
        what he was telling them with totally
        informed consent.                      Enter preferred   $2,657.50       Weekly Finance Cost  $613.27
                                               monthly payment
          The other benefit to the practice    from the above table          Weekly Income Generated  $1,700.00
        was the bottom line. Dr Cross                                            Return on Investment  177%
 ccording to the Australian   Throughout his tenure he has always   people from North Richmond to Five   believes, with his level of experience
 Bureau of Statistics, the   looked for ways to improve himself and   Dock (60km’s away) to get CBCT   that “an average 2 to 3 chair dental
 A average Australian will   the practice within which he operates.  images (computerised tomography   practice could easily be doing $100K
 have between 10 to 15 different   One of the things that he credits   image). We then made the decision   worth of x-rays and imaging per year.”  It was a total   investing in 3D technology obviously
 jobs across their life time, staying   as having significant impact on his   to take everything in-house and the   So, this begs the question; why   renaissance to   speaks for itself. The clinical benefits
 at each place of work for less   practice is when they replaced their   benefits of this were two-fold; the   would you send that down the road to   have also been a gamechanger for Dr.
 than 5 years. More concerning is   old OPG with a combined OPG,   first was the ease and convenience   your local medical centre? Based on   our business and   Cross. “Treatment plan acceptance
 that they will have between 5 to 7   CBT 2D/3D machine from Australian   this meant to our patients and the   these numbers, the machine pays for   has increased dramatically,
 career changes.  Imaging. “It was a total renaissance   second came about after speaking to   itself within 12 months.  we have never   diagnostically, we are seeing more
 This is why it is so refreshing to   to our business and we have never   Australian Imaging”. After which, he   It wasn’t until he spoke to the team   looked back.  than ever before, and our workflow is
 sit down and talk to someone like Dr   looked back.”  was convinced that he could monetise   at Australian Imaging that he truly   better than it has ever been. There are
 Steve Cross. He has been a patriarch   “We had an old Gendex machine   it and make significant returns within a   understood the impact it would have   only positives in adding 3D CBCT to
 of local dentistry in the north west of   that we got in 2001, it was very   short period of time.  on the practice. They were able to take   If you are interested in finding ways   your practice”.
 Sydney, the Hawkesbury Region for   effective, but it was time to replace it    “Australian Imaging have been   him through their calculator to show   to revolutionise your business, better   https://australianimaging.com.au
 the past 37 years.  about 5 years ago.”  fantastic for us, they have applied   the Return on Investment they would   attend to your patients and have a real   Phone: 1300 60 28 58
 He has seen many advancements   In his own word Dr Cross goes on   several upgrades over the past   receive over the next 2 to 5 years.   impact on your bottom line, speak to
 come and go, from systems to   to explain his practice had a historical   5 years that have made our lives   The following 2 scenarios were   the team at Australian Imaging.
 software, procedures and equipment.   surgery bias. “We were sending   incredibly easier. We currently run   generated by the calculator:  The financial component of





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