Page 18 - WOM August 2018_FINAL_SPREADS_Neat

SCENARIO 1
177%
RETURN ON
INVESTMENT
HOW TO GENERATE GREATER RETURNS FOR YOUR PRACTICE.
ccording to the Australian
Bureau of Statistics, the
A average Australian will
have between 10 to 15 different
jobs across their life time, staying
at each place of work for less
than 5 years. More concerning is
that they will have between 5 to 7
career changes.
This is why it is so refreshing to
sit down and talk to someone like Dr
Steve Cross. He has been a patriarch
of local dentistry in the north west of
Sydney, the Hawkesbury Region for
the past 37 years.
He has seen many advancements
come and go, from systems to
software, procedures and equipment.
16 WORD OF MOUTH SPRING 18
Throughout his tenure he has always
looked for ways to improve himself and
the practice within which he operates. images (computerised tomography
One of the things that he credits
as having significant impact on his
practice is when they replaced their
old OPG with a combined OPG,
CBT 2D/3D machine from Australian
Imaging. “It was a total renaissance
to our business and we have never
looked back.”
“We had an old Gendex machine
that we got in 2001, it was very
effective, but it was time to replace it
about 5 years ago.”
In his own word Dr Cross goes on
to explain his practice had a historical
surgery bias. “We were sending
people from North Richmond to Five
Dock (60km’s away) to get CBCT
image). We then made the decision
to take everything in-house and the
benefits of this were two-fold; the
first was the ease and convenience
this meant to our patients and the
second came about after speaking to
Australian Imaging”. After which, he
was convinced that he could monetise
it and make significant returns within a
short period of time.
“Australian Imaging have been
fantastic for us, they have applied
several upgrades over the past
5 years that have made our lives
incredibly easier. We currently run
Dental Imaging Equipment $95,000.00
Total solution cost $95,000.00 Ex GST
Term 24 Months 36 Months 48 Months 60 Months
Quarterly Payment $10,231.50 $7,482.20 $6,122.75 $5,282.00
Monthly Payment $3,425.70 $2,506.10 $2,052.00 $1,770.80
a KAVO 3D imaging machine. With
full disclosure, I love these machines PAN CEPH 3D
and am now certified to train others Charge per X-Ray $100.00 $250.00
on how to use them. I have been to
Helsinki Finland twice, so I can give # of X-rays per week 5 1
certification for their EPA IA24 licence
(cone beam licence in NSW).” Enter preferred $2,052.00 Weekly Finance Cost $473.54
“These machines can find lost dental monthly payment Weekly Income Generated $750.00
canals, MB2 and MB3, they can find from the above table Return on Investment 58%
cracked cusps and find split roots. It
apart from the surgical implants”. Dental Imaging Equipment SCENARIO 2
has applications for many other uses,
According to Dr Cross there
are plenty of other fantastic OPG
$125,000.00
machines on the market place. The Total solution cost 24 Months 36 Months 48 Months 60 Months
$125,000.00 Ex GST
point of difference is not the images,
it is the software, it is the continuing
Term
education and the technical / clinical
$13,261.25
Quarterly Payment
$6,842.50
$9,696.25
$7,932.50
back up and support.
the full scope of what these machines Monthly Payment $4,440.00 CEPH 3D $2,657.50 $2,292.50
$3,247.50
Dr Cross found by understanding
PAN
are capable of and by keeping
everything in house he was able to
Charge per X-Ray
offer more to his patients as they # of X-rays per week $100.00 $250.00
7
4
were able to appreciate and accept
what he was telling them with totally
informed consent. Enter preferred $2,657.50 Weekly Finance Cost $613.27
monthly payment
The other benefit to the practice from the above table Weekly Income Generated $1,700.00
was the bottom line. Dr Cross Return on Investment 177%
believes, with his level of experience
that “an average 2 to 3 chair dental
practice could easily be doing $100K
worth of x-rays and imaging per year.” It was a total investing in 3D technology obviously
So, this begs the question; why renaissance to speaks for itself. The clinical benefits
would you send that down the road to have also been a gamechanger for Dr.
your local medical centre? Based on our business and Cross. “Treatment plan acceptance
these numbers, the machine pays for has increased dramatically,
itself within 12 months. we have never diagnostically, we are seeing more
It wasn’t until he spoke to the team looked back. than ever before, and our workflow is
at Australian Imaging that he truly better than it has ever been. There are
understood the impact it would have only positives in adding 3D CBCT to
on the practice. They were able to take If you are interested in finding ways your practice”.
him through their calculator to show to revolutionise your business, better https://australianimaging.com.au
the Return on Investment they would attend to your patients and have a real Phone: 1300 60 28 58
receive over the next 2 to 5 years. impact on your bottom line, speak to
The following 2 scenarios were the team at Australian Imaging.
generated by the calculator: The financial component of
WORD OF MOUTH SPRING 18 17