Page 38 - WOM August 2018_FINAL_SPREADS_Neat

BEFORE:
MAKE YOUR
WEBSITE SMILE
RENOVATE YOUR DIGITAL SHOPFRONT.
n the summer edition of Word of
Mouth Magazine, Nicholas Dogulin
Ifrom Dental Rank, graced the
cover and spoke about the amazing
results his business was able to help
Hills Dental Care achieve. Growing
the practice from 20 new patients
a month, to over 90 new patients a
month.
This incredible boost in new patients
only took 15 months to achieve.
How?
Prior to engaging Dental Rank,
36 WORD OF MOUTH SPRING 18
often your first point of contact with a WEBSITE MOBILE
potential patient, it is your digital shop- FRIENDLINESS.
front. It should be designed to attract, Considering that the vast majority
inform, confirm and convert. of your potential new patients are
It should: looking for you on their mobile devices
 Attract potential new patients, (phones, tablets), you want to ensure
by having a clean, easy to follow that your practice website can be easily
aesthetic. navigated on a mobile device.
 Inform as to what dental services So you’ll need a mobile version
your practice offers, who the staff of your website, as well as desktop
are, where you’re located and how version. Dental Rank can let you know
your practice is different to the rest. if your website is optimised for both.
 Confirm in the patient’s mind that
this is the dental practice for them. CONSISTENT
 Convert by presenting easy steps CONTENT UPDATED
for the new patient to make contact ON THE WEBSITE
with your practice and book in an Search engines want to send traffic to
appointment. websites which do not remain dormant.
Next-up; your potential new clients Blogs are a great way to ensure that
need to be able to find your website. your website is constantly providing
of ranking on search engine results, and the internet. Some great, easy
If you’re hoping to achieve any kind
valuable information to your audience
then it’s vital to ensure to your website
go-to topics could be the services you
meet’s certain criteria. Namely:
offer, hints and tips for daily dental care,
YOUR WEBSITE SPEED what you do in the local community, or
why your practice is excelling.
Google wants to send their customers
CALL TO ACTION.
searches
performing
(people
on
Google looking for information) to
website without there being a clear “call
websites which will be quick to load, There is no point driving traffic to your
and therefore not irritate their users. So to action” - which is simply, an action you
you should aim for your website to load
want your website audience to take.
in less than 4 seconds. For a dental practice, the call to
action is for the website visitor to book
Hills Dental Care worked with a local were: WEBSITE SECURITY an appointment. Therefore you want
marketing company who were not  Their Website had to be drastically Google also wants to ensure that to make it as easy as possible for them
proactive, who didn’t have their best redesigned people viewing your website are safe to do so.
interests at heart and subsequently their  Their Adwords campaign needed to from hackers. The best way to ensure Ensure your website has an easy,
leads slowed and results plateaued. be more focused that your dental practice is covered is one-click method for them to book in an
Hills Dental knew it was time for a  Their SEO keywords being targeted to speak with your website developer appointment, and/or to find your phone
shake-up and that’s where Dental Rank were too broad or server host and have an SSL (secure number (for your mobile version: there
came in.  Their Social Media needed a shakeup socket layer) certificate installed. Your should be “click to call” meaning if they
During the initial meeting, Dogulin to be more proactive SSL will protect all visitors to your tap on the number with their finger, it will
and his team quickly established some These issues were no fault of Hills website, which will also keep Google call directly), and/or fill in an enquiry form
key areas where immediate change Dental and are quite common in happy. Depending on where or with (those less prone to pick up the phone
was required. growing businesses. whom your website is hosted, these due to shyness opt to use an enquiry
The primary issues for Hills Dental When it comes to your website, it is are usually free. form as it is less intrusive).
WORD OF MOUTH SPRING 18 37