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BEFORE:









        often your first point of contact with a   WEBSITE MOBILE
        potential patient, it is your digital shop-  FRIENDLINESS.
        front. It should be designed to attract,   Considering that  the vast majority
        inform, confirm and convert.         of your potential new patients are
          It should:                         looking for you on their mobile devices
         Attract  potential new patients,   (phones, tablets), you want to ensure
          by having a clean, easy to follow   that your practice website can be easily
          aesthetic.                         navigated on a mobile device.
          Inform  as to what dental services   So you’ll need a mobile version
          your practice offers, who the staff   of your website, as well as desktop
          are, where you’re located and how   version. Dental Rank can let you know
          your practice is different to the rest.    if your website is optimised for both.
         Confirm in the patient’s mind that
          this is the dental practice for them.    CONSISTENT
          Convert  by presenting easy  steps   CONTENT UPDATED
          for the new patient to make contact   ON THE WEBSITE
          with your practice and book in an   Search engines want to send traffic to
          appointment.                       websites which do not remain dormant.
          Next-up; your potential new clients   Blogs are a great way to ensure that
        need to be able to find your website.   your website is constantly providing
 MAKE YOUR  of  ranking  on  search  engine  results,   and the internet. Some great, easy
        If you’re hoping to achieve any kind
                                             valuable information to your audience
        then it’s vital to ensure to your website
                                             go-to topics could be the services you
        meet’s certain criteria. Namely:
                                             offer, hints and tips for daily dental care,
 WEBSITE SMILE  YOUR WEBSITE SPEED           what you do in the local community, or
                                             why your practice is excelling.
        Google wants to send their customers
                                             CALL TO ACTION.
                             searches
                 performing
        (people
                                       on
        Google looking for information) to
                                             website without there being a clear “call
        websites which will be quick to load,   There is no point driving traffic to your
 RENOVATE YOUR DIGITAL  SHOPFRONT.  and therefore not irritate their users. So   to action” - which is simply, an action you
        you should aim for your website to load
                                             want your website audience to take.
        in less than 4 seconds.                 For a dental practice, the call to
                                             action is for the website visitor to book
 n the summer edition of Word of   Hills Dental Care worked with a local   were:   WEBSITE SECURITY  an appointment. Therefore you want
 Mouth Magazine, Nicholas Dogulin   marketing company who were not    Their  Website  had  to  be  drastically   Google also wants to ensure that   to make it as easy as possible for them
 Ifrom  Dental  Rank,  graced  the   proactive, who didn’t have their best   redesigned  people viewing your website are safe   to do so.
 cover and spoke about the amazing   interests at heart and subsequently their    Their Adwords campaign needed to   from hackers. The best way to ensure   Ensure your website has an easy,
 results his business was able to help   leads slowed and results plateaued.   be more focused  that your dental practice is covered is   one-click method for them to book in an
 Hills Dental Care achieve. Growing   Hills Dental knew it was time for a    Their SEO keywords being targeted   to speak with your website developer   appointment, and/or to find your phone
 the practice from 20 new patients   shake-up and that’s where Dental Rank   were too broad  or server host and have an SSL (secure   number  (for  your  mobile  version:  there
 a month, to over 90 new patients a   came in.    Their Social Media needed a shakeup   socket layer) certificate installed. Your   should be “click to call” meaning if they
 month.   During the initial meeting, Dogulin   to be more proactive  SSL will protect all visitors to your   tap on the number with their finger, it will
 This  incredible boost  in new  patients   and his team quickly established some   These issues were no fault of Hills   website, which will also keep Google   call directly), and/or fill in an enquiry form
 only took 15 months to achieve.  key areas where immediate change   Dental and are quite common in   happy. Depending on where or with   (those less prone to pick up the phone
 How?  was required.   growing businesses.   whom your website is hosted, these   due to shyness opt to use an enquiry
 Prior to engaging Dental Rank,   The primary issues for Hills Dental   When it comes to your website, it is   are usually free.   form as it is less intrusive).





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