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A RAPID SOLUTION

                                                                                                                                        FOR YOUR PATIENTS WITH DENTINE HYPERSENSITIVITY




                                                                                                                                        As many as 1 in 2 people suffer from dentine hypersensitivity in Australia. Untreated sensitivity
                                                                                                                                                                                                          1
                                                                                                                                        can have a significant impact on the everyday life of sufferers, negatively affecting quality of life
                                                                                                                                        and overall oral health.  Long-term management with sensitivity toothpastes can lead to
                                                                                                                                                            2–5
                                                                                                                                        improvements in oral health-related quality of life. 4


                                                                                                                                                                          New Sensodyne Rapid Relief has been engineered
                                                                                                                                               FAST RELIEF                with your patients in mind, delivering fast relief and
                                                                                                                                                                                                             6–8
                                                                                                                                           AND LONG-LASTING               long-lasting protection from sensitivity.  Its unique
                                                                                                                                                                          formulation contains a balance of active stannous fluoride
                                                                                                                                               PROTECTION    ‡6–8
                                                                                                                                                                          and bio-adhesive polymer that accelerates occlusion
                                                                                                                                                                                          9
                                                                                                                                              Starts working from         of dentine tubules  by;
                                                                                                                                                the first brush 6         •  Providing improved bio-adhesion †10
         This “softening” in home prices has   landscape is absolutely essential.  impact your finances (think credit card                                                •  Forming a gel-like scaffold to
       helped to bolster the position of First   It’s important to understand a   debts, car payments and student                            Brushing each sensitive         hold the stannous fluoride
       Home Buyers, who secured loans at    combination of factors that will     loans, etc), you may be thinking about                      tooth for 60 seconds            ions in place
       an increased rate of 74% in Sydney   ultimately impact your borrowing     your capacity for a loan a bit too                         delivers clinically proven
       over the last year and 28% across    capacity. For one, there is your     aggressively.
       Australia. The QBE Housing Outlook   personal risk tolerance as well as the                                                             relief from dentine             Stannous fluoride embeds
       Report also predicts this trend to   risk tolerance of the bank or lending   The Right Perspective                                      hypersensitivity 6,7            into peritubular dentine on
       continue over the next 12-months and   institution you choose to engage with.   Your borrowing capacity should                                                         the edge of the tubule wall 11
       possibly longer.                       Don’t just think about your income:   accurately fit your unique situation,
         This provides an advantage to      consider the myriad of factors       including your vocation, lifestyle,                            After 8 weeks,
       those in the market to buy a home    that could impact your life in the   expenses and most importantly,                                Sensodyne Rapid
       for the first time in recent memory.   foreseeable future. Do you have other   ongoing income. The more you’re                        Relief provided a 64%                          Stannous fluoride
       More aggressive estimates state that   existing debts that are falling due?   willing to examine these factors                        reduction in dentine                       extends up to 80 μm inside
       home prices may decline by 10%       How about emergency funds that       and calculate them accurately and                             hypersensitivity 8                          the tubule network 12
       over the next 12-months, with the fall   can cover immediate expenses, like a   precisely into your balance sheet, the
       becoming more acute in both Sydney   medical emergency or car accident?   more likely it is you’ll know how much
       and Melbourne, with a predicted        You want to find the sweet spot    you can ultimately afford to borrow to
       correction of 15-20%.                that exists between your earnings,   make a great investment in a home.
         Home owners may consider riding    your outstanding debts, and the value   Consulting tried-and-true
       out the correction before listing their   of the home you’re seeking to buy.   professionals, like the Home Loan
       homes for sale, while those currently   If you can comfortably make your   Specialists at Credabl, may just give
       in the market for a home may want to   monthly repayments, and your lender   you the competitive advantage you’ve
       take advantage of the correction as   agrees that your home is in an area   been looking for.                                 †                                             ‡
                                                                                                                                     vs toothpaste containing 0.454% stannous fluoride and lower polymer level.  With twice-daily brushing.
       it continues to impact home prices in   that will appreciate in value over the   While the marketplace is always              For the relief of sensitive teeth. Sensodyne Rapid Relief contains stannous fluoride.
       their desired location.              next several decades, you may just be   changing, understanding the many                 References: 1. GfK. Project Circus. 2015. 2. Addy M. Int J Dent. 2002; 52: 367–375. 3. Baker S et al. Longitudinal validation of the Dentine Hypersensitivity
                                            in perfect shape.                    economic factors that create the                    Experience Questionnaire (DHEQ). Poster presented at: IADR/AADR/CADR General Session & Exhibition; 2013 March 20–23, Seattle, Washington. 4. GSK
       Understand Your                        However, if the price of the home   trends you see today gives you a                   Data on File (RH01897). 5. GSK Data on file Sensitive Teeth and Attitude Study. March, 2008. 6. GSK Data on file (207211). 7. Accepted for presentation at
                                                                                                                                     IADR 2017, Abstract no: 2635085. 8. Parkinson CR et al. Am J Dent. 2015; 28(4): 190–196. 9. Accepted for presentation at IADR 2017, Abstract no: 2631820.
       Borrowing Capacity                   you’re looking to acquire seems high   bird’s-eye view of the landscape.                 10. GSK Data on file (NPD/EU/049/16). 11. Accepted for presentation at IADR 2017, Abstract no: 2634604. 12. GSK Data on file (161075).
       If you’re looking to take advantage   (especially considering current drops                                                   Trademarks are owned by or licensed to the GSK group of companies.  2018 GSK group of companies or its licensor. GlaxoSmithKline Consumer Healthcare,
                                                                                                                                                                               ©
       of these changes, understanding      in home value as discussed above),   This article has been brought to you by             82 Hughes Ave, Ermington, NSW 2115, Australia. Auckland, New Zealand. McCann Health GLSE13534M_NB. August 2018. CHANZ/CHSENO/0209/17c.
       how you fit into the current lending   and you have existing debts that   Credabl!
                                                                                                                                                                     PHONE: (02) 8883 0674  info@criticaldental.com.au
                                                                                                                                                                     www.criticaldental.com.au

       40  WORD OF MOUTH      SUMMER 18/19                                                                                                                                                            WORD OF MOUTH      SUMMER 18/19   41
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