Page 11 - Broschüre_Industry_UK

+
BENCHMARKING

CIP – Competitive Intelligence Portal

Identification of your Brand’s Potentials and your Competitors’
Weaknesses:

1. Who are the top performers on the market and among competitors?

2. How do turnover, markdowns, inventories and distribution change?

3. What does your optimal merchandise replenishment look like?

4. Are your price points structured in line with the market?

5. Which brands and articles did your shoppers purchase,

e.g. last month?

6. How old are your customers?

7. How coveted is your brand?

Stay Competitive!