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       The h+p Panel as a data basis                                                                                    Benchmarking
       for fashion, footwear and sports retail




                                                                                                                        Many years of experience acquired in the industry allow
              Fashion                 Footwear                   Sport                        Assortment Structures     us to …
              Stores*                   Stores                  Stores                         and Developments
                                                                                                                        • Provide a market overview of stationary retail
                                                                                                                        • Benchmark your performance with your
                                                                                             Comparison of Supplier
             › 900 POS                › 600 POS              › 1,500 POS                          Performance              competitors’ KPIs
                                                                                                                        • Analyse detailed MIS parameters
                                                                                                                        • Analyse your customers behaviour regarding brands,
                                                                                               Market Distribution         merchandise categories and articles
             › 2.2m m                › 150.000 m 2             › 1.2m m 2                    and Market Penetration     • Analyse market potential and distribution
                       2
           of retail space          of retail space          of retail space                                            • An information and analysis platform developed by
                                                                                                                           h+p for lifestyle, fashion, footwear and sports.
                                                                                                Customer Analysis          Analyses of your brand versus the market and
            › EUR 7.5b               › EUR 500m               › EUR 3.5b                                                   your relevant competitors – available at any time
                                                                                                                           and on any device.
                                                                                             Market Segmentation by        - CIP: Competitive Intelligence Portal
                                                                                              Style Group Clustering                 for the industry
                             › 2.8m loyalty card data                                                                   • Performance analyses, presentations, commentaries,
                                                                                                                           up to external controlling can be taken care of by our
                                                                                                                           benchmarking team

                               Real retail sales data


      *incl. Bodywear, Legwear, Accessories…
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