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                      Cover Story


                      Living Our Values











                       Values  define  who  we  are  and  our  identity.  They  determine  our



                       priorities and dictate our behaviours, choices and actions. The same



                       applies to organisations.



                                                                                                                                                                                                                                                       Core Value                                                                  Company                                                                Performance

                       An  organisation’s  values  are  the  core  of its  culture.  While a vision  articulates an                                                                                                                                                                                                                   Culture


                       organistion’s purpose, values offer a set of guidelines on the behaviours and mindsets

                       needed to achieve that vision. When we work in an organisation whose culture aligns


                       with our personal values, we feel empowered. We are able to bring our full selves to


                       work, our energy, our creativity and our enthusiasm thus leveraging a high-performance

                       culture.




                       Besides unifying the organisation, core values bring about predictability and

                       consistency in the actions that helps us achieve the results we seek. To further simplify,


                       our values are the basis on which we are expected to conduct ourselves in specific                                                                                                                                                                                                         ASPIRE


                       situations. When organisations set values, they do so based on the ethics that they hold

                       to be important. Our Values (IIPACE) are integral to Firstsource because they shape our                                                                                                                                                                                                    OUR V AL UE S


                       behaviours and help us take decisions that are right for both the organisation and us as


                       individuals.







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