Page 48 - Preventing Falls: How to Develop Community-based Fall Prevention Programs for Older Adults

Appendix E — Template for Developing a Sustainability Plan

A GUIDE TO IMPLEMENTING EFFECTIVE COMMUNITY-BASED FALL PREVENTION PROGRAMS

create a list of media names and contact Selected promotional
information for local reporters, especially web resources
the health reporter.
CDC Gateway to Health Communications &
• Check with your library or bookstore to
find media directories that list daily and Social Marketing Practice www.cdc.gov/
weekly newspapers, television stations, healthcommunication/index.html
radio stations, newswire services, Internet CISION, available at: www.cision.com/us/
news outlets, magazines, newsletters, News Media Yellow Book:
and business trade publications in your www.leadershipdirectories.com/Products/
community. Some examples of media
directories include Cision and the News LeadershipPrintDirectories/Media/
Media Yellow Book. (These web links can NewsMediaYellowBook
be found under selected promotional
web resources.)

• Don’t overlook community newspapers
and social media as potential news outlets.
• Local organizations, such as faith-based
and older adult groups that publish
their own newsletters, may be eager to
publicize your fall prevention program.
• Develop key points to include in the
media materials.

• Highlight the importance of your fall
prevention program. If you’re hosting
a community event, offer key points to
guest speakers in advance so they can
include them in their remarks.

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