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1.Who is this book aimed at?

This Granola Best Practice book is aimed at Commercial

teams within the Kellogg Emerging Market operating
companies

2. What is it’s purpose?

The purpose is to help inspire fresh thinking based upon

internal and external best practice and to impact for

stronger Brand Activation planning in market

In addition to sharing global Best Practice, there is a

helpful Planning Checklist to ensure teams have

considered all key elements of their Granola plans

3. What further resources are available?

At the end of this book is a list of the subject matter

experts who have contributed to the content. They are

available for further help if required