Page 5 - Global EM Granola Learning Book - Draft VS 22

1. Granola in Global Emerging Markets

1.1 Granola Defined

1.2 Global Size and Growth
1.3 Geographic Footprint & Per Capita Consumption

1.4 Competitor Overview
1.5 What’s Working / Not Working
1.6 Five reasons why your Emerging Market needs Granola

2. A Framework for Granola Growth

2.1 Framework for Granola Growth

2.2 Top Five Granola Growth Opportunities

3. Winning with Consumers
3.1 Emerging Markets Target Consumer

3.2 Consumer Insights
3.3 Granola Frame of Reference

3.4 Granola Drivers of Liking

4. Masterbrand Equity and Portfolio Architecture

5. Global Best Practice Granola Learnings:

5.1 Winning Foods and Innovation

5.2 Winning Packaging
5.3 Winning Pack Price Architecture
5.4 Winning Where the Shopper Shops

5.5 Winning with Wholesome Snacks
5.6 Winning Promotions

5.7 Perfect Store Perfect Shelf

6. You Checklist for Granola Growth

7. Reaching Out – Who to contact for more information