Page 8 - Global EM Granola Learning Book - Draft VS 22

1. Granola in Global Emerging Markets:

1.1 Granola Defined

KEY TAKE-OUT
Granola is a ready to eat, cereal based food
Health & wellness is the
largest & fastest growing

global food segment characterised by its multi ingredient/texture
valued at US$ 711 b
typically contains a combination of flakes, clusters,

Granola plays in the
single largest “Naturally grains, fruits, nuts, legumes, and various natural
Healthy” sub segment
valued at US$ 252 b
flavouring ingredients. Granola is available in different formats from

Granola in Emerging loose granola to bites and bars
Markets is predominantly
“bridge Food” - 80% of throughout the day as a breakfast or healthy snack.
total sales