Page 12 - Global EM Granola Learning Book - Draft VS 22

1. Granola in Global Emerging Markets:

1.3 Geographic Footprint & PCC

KEY TAKE-OUT

Coverage in 40 Emerging
Markets but penetration

& consumption remain
very low. Segment
development the priority

Only Major white space
markets are Russia and
CEE

Japan has the highest EM
PCC at only 300g pa

Headspace for growth in Currently selling in
EM is significant
40

ASIA PAC EMEA LATAM
1. China 1. Turkey 1. Mexico
2. Japan 2. UAE 2. Brazil EM Countries
3. India 3. Kuwait 3. Columbia
4. Korea 4. Bahrain 4. Ecuador
5. Sri Lanka 5. Oman 5. Peru
6. Pakistan 6. Qatar 6. Bolivia
7. Nepal 7. Egypt 7. Argentina
8. Thailand 8. KSA 8. Uruguay
9. Malaysia 9. Greece 9. Paraguay
10. Singapore 10. Chile
11. Philippines 11. Caribbean KEY OPPORTUNITIES
12. Indonesia 12. Costa Rico
13. Vietnam 13. El Salvador
14. Taiwan 14. Guatemala White Space Markets: Russia & CEE
15. Hong Kong 15. Panama While we are present in 40 EM Markets our HH Penetration and PCC remain extremely
16. South Africa