Page 55 - Global EM Granola Learning Book - Draft VS 22

• Building on the success and
China have called out the multi- learnings in Japan, China launched

ingredient benefits of their with two fruit variants packed in
Granola foods with much single serve sachets and sold in
success with consumers who
appreciate the benefits both modern trade and their on-line
associated with each platforms

• The bridge food format with

clusters, puffs, flakes and inclusions
was a hit with Chinese consumers

• The product with its multi ingredient
format allowed the team to promote
the multi benefit nature of this new
food

• In 2016 Q2, the team in China
launched a new granola product to
add to their popular Masterbrand

range, featuring rose petals. The
new product was supported with a
fully integrated campaign featuring
celebrity tie-ups, online content
including recipe videos, e-

commerce sampling and out of
home advertising