Page 58 - Global EM Granola Learning Book - Draft VS 22
P. 58
5. Global Best Practice Granola Learnings:
5.2 Winning Packaging
KEY TAKE-OUT
Stand-up-Pouch format 1
with resealable strip is
the most preferred pack
format for Granola in EM 2
3
Packs should all tick the
5 key design attributes
for Branding, Variant
Differentiation, Taste 4
Appeal & Ingredient
Heroing, Claims Call-out,
and Seed to Spoon story 5
on rear of pack
In EM’s the majority of 6
Granola packaging is
more brightly coloured
with strong fruit/food 7
colours compared to
Western subdued
packaging design
Japanese Granola Packaging Chinese Granola Packaging
(Single serve Sachet in Box)
