Page 36 - Global EM Granola Best Practice Book - Draft Version 24

3. Winning with Consumers:

3.2 Consumer Insights – Yoghurt as a growth driver

KEY TAKE-OUT
Granola and Yoghurt Opportunity:
50% of Granola
consumption in EM is • 50% of consumers in EM are eating their granola with

with yoghurt yoghurt

• Yoghurt is widely consumed in EM with high per capita
and HH penetration
Within EM, the yoghurt
segment is significantly • Opportunity to drive benefits of Granola and yoghurt to
larger than granola with a further drive growth in EM
high HH penetration and
PCC • Three potential areas to exploit:

Driving benefits of
yoghurt and granola in 1. Granola adding “goodness” to yoghurt
combination can help 2. Granola adding “taste and texture” to yoghurt
drive granola growth in 3. Granola adding “satiety” to yoghurt
EM

How you eat Loose Granola: (Used / Used most often) (n=173)
Yogurt Milk Out of the Box With Fresh Fruit

Granola is

eaten with (50% / 31%) (41%/15%) (38%/14%) (34%/2%)
yoghurt By Itself In Dish As Ingredient For With Dried Fruit With Other Cereals
Trail Mix
more often
than any
other (31% / 8%) (27% / 5%) (24% / 2%) (23% / 4%)

ingredient With Nuts Topping For With Chocolate With Milk
Dessert/Pastry Alternative

(22% / 1%) (21% / 1%) (19% / 3%) (14% / 5%)