Page 37 - Global EM Granola Best Practice Book - Draft Version 24

Yoghurt and Granola in EM
markets Tonnes ‘000
Geography Category 2017 Tonnes YOY Growth
China Muesli and Granola 16.9 1.10
China Yoghurt 8,555.4 1.12
India Muesli and Granola 6.8 1.21 In all EM markets the
India Yoghurt 1,175.9 1.17 yoghurt segment is
Indonesia Muesli and Granola -
Indonesia Yoghurt 111.9 1.02 well established with
Japan Muesli and Granola 56.2 1.08
Japan Yoghurt 1,630.4 1.04 good HH penetration
Malaysia Muesli and Granola 0.1 1.00 and per capita
Malaysia Yoghurt 91.5 1.11
Russia Muesli and Granola 3.1 1.00 consumption. In China
Russia Yoghurt 642.5 1.02
Brazil Muesli and Granola 5.0 1.02 and India we are still
Brazil Yoghurt 1,225.5 0.92 seeing DD growth
Chile Muesli and Granola 4.0 1.18
Chile Yoghurt 254.9 1.00
Colombia Muesli and Granola 2.4 1.00
Colombia Yoghurt 166.0 1.01
Mexico Muesli and Granola 4.3 1.02
Mexico Yoghurt 709.5 1.02
Peru Muesli and Granola 0.1 1.00
Peru Yoghurt 220.4 1.05
Saudi Arabia Muesli and Granola 1.3 1.08
Saudi Arabia Yoghurt 279.2 1.04
South Africa Muesli and Granola 7.5 1.03
South Africa Yoghurt 225.4 1.04
United Arab Emirates Muesli and Granola 0.4 1.00
United Arab Emirates Yoghurt 112.8 1.07

There is a significant

correlation of per-capita Correlations:
linear =0.803
nonlinear = 0.609
4.5 yoghurt and granola partial = 0.837
Japan
4.0 purchases
3.5 Argentina Chile
United Arab Emirates
Brazil
3.0
Mexico
Yoghurt 2.5 Russia Developed countries
China ColombiaSouth Africa
(Retail Emerging countries
Value RSP, 2.0 Venezuela
Per capita, Malaysia
Log) 1.5
1.0
0.5 Philippines
0.0 India

-0.5
-5.0 -4.5 -4.0 -3.5 -3.0 -2.5 -2.0 -1.5 -1.0 -0.5 0.0 0.5 1.0 1.5
Muesli and Granola Source: Euromonitor 2017
(Retail Value RSP, Per capita, Log)