Page 38 - Global EM Granola Best Practice Book - Draft Version 24
P. 38
3. Winning with Consumers:
3.3 Granola Frame of Reference
KEY TAKE-OUT
Granola is proven ability Role of Granola in category Development
to command a 28%
premium over traditional Drive category expansion through
RTEC in EM, except in
some LATAM markets recruiting Adult and All family consumers,
harnessing growth in premium sectors
The Granola food format
is effective in recruiting
adult consumers as it Frame of Reference
offers a more substantial
and healthy food format
Available foods, at home or on-the-go, that
The granola food format offer taste and satiety but do not fit my
works particularly well lifestyle and specific energy needs
across food groups,
including snack bars and
biscuits Full Potential of Granola in EM
• Based on opportunities we should
target to triple our current EM granola
business by 2020
2020 NSV
US$ 400m
Granola 300m
Snacks 100m
