Page 147 - Clackamas County Watertourism Strategic Plan. Final.v3

STRATEGIC PLAN FOR WATER-BASED TOURISM IN CLACKAMAS COUNTY, OREGON IMPLEMENTATION, MONITORING AND EVALUATION
7-8

Recommendation 8 Lead Responsibility Resources Estimated Budget

Create more family friendly DMO Staff Time
Fishing Products
Partners Time

st
Timeline Month 1 Month 3 Months 4 to 8 Months 8 to 9 1 Summer season Fall and winter same
year

Performance Indicators Create project team Kick off meeting. Develop and test Study Lessons Launch and market Measure number of
Present objectives prototype activities Learned final product bookings, refine as
Invite partners
and justifications packages, at Milo necessary,
including State
McIver SP repackage for next
parks, Fishing
summer
experts and tourism
Notes:

Recommendation 9 Lead Responsibility Resources Estimated Budget
Promote the Experience not DMO/Joel LaFollette Staff Time 50-90 hours
the Kill

Timeline Month 1 Month 2 Months 2 to 5 Months 6 to 10 Months 11 to 16 Months 17 to 22

Performance Indicators Strategy Session on Strategy Session on Develop New Brand Develop delivery Message Measure number of
Methodology for Methodology for prototype and mechanism distribution followers and
Brand Change Brand Change message reproductions
Develop followers

Notes: