Page 151 - Clackamas County Watertourism Strategic Plan. Final.v3

STRATEGIC PLAN FOR WATER-BASED TOURISM IN CLACKAMAS COUNTY, OREGON IMPLEMENTATION, MONITORING AND EVALUATION
7-12

Recommendation 14 Lead Responsibility Resources Estimated Budget

Attract Niche Markets DMO DMO TBD

Timeline Months 1 to 3 Months 4 to 6 Months 6 to 8 Month 9 to _(tbd)

Performance Indicators Staff meetings to Develop marketing Develop messaging, Delivery
study the market Strategy content, platforms,
data and frequency of
marketing

Notes:

Recommendation 15 Lead Responsibility Resources Estimated Budget

Oregon’s River Celebration DMO and Partner State/County/Local/Private $75,000 - $150, 000
Agency

Timeline Months 1 to 3 Months 3 to 6 Months 5 to 10 Months 10 to 12 Months 12 to 15 Month 16
Performance Indicators Create Oregon Develop concept, vision, Acquire Major Public Safety Plan Logistical Hold First Annual
River Celebration goals Sponsors Preparations Oregon River
Recruit
Celebration
partnership or Establish key elements Final activities, Volunteers
implementing participation
Set timeline. Create Marketing
entity partners, and Plan
Create Business Plan schedule.

Notes: