Page 153 - Clackamas County Watertourism Strategic Plan. Final.v3

STRATEGIC PLAN FOR WATER-BASED TOURISM IN CLACKAMAS COUNTY, OREGON IMPLEMENTATION, MONITORING AND EVALUATION
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Community Involvement Recommendations

And

Physical Improvements

Chapter 5 discusses many recommendations for community involvement and presents some suggested ideas for each municipality to consider. The ideas are only “food for
thought” to start conversations. Successful implementation of community actions will require the community level workshops proposed in Chapter 5. Likewise, the
recommendations for Physical Improvements throughout the county are the consultant’s advice, based on experience and the information acquired during this work, that would
produce the best results for improving water-based tourism visitation. None of the proposed recommendations for physical improvements or community involvement have much
chance of success without the support of the municipality. One of the key findings in the report is that the municipalities hold the key to successful implementation of water-
based tourism in Clackamas County. If the municipalities do not have the political support to implement some of the recommendations in this report (regardless of the funding

source) then there is no sense in pushing it forward. The municipalities have not had the opportunity to fully digest this report’s findings. The purpose of this research was not to
hold extensive public engagement processes with the municipalities, it was to determine the market potential for increasing water-based tourism. The untapped potential in
water-based tourism has been well documented here, showing geographic locations, activity preferences, and demographic profiles of the unmet opportunities in water-based
tourism for Clackamas County. The next step is for the DMO to present the findings of their report to each municipality and to gauge their level of enthusiasm for trying to capture
more water-based tourism. If the response is positive then a series of community meetings should be facilitated to present the details of the opportunities, to gain their valuable
feedback, and generate full participation in their implementation. The results of the meetings will be a local level implementation plan for a few key improvements to capture
water-based tourism. The improvements may be physical, programmatic, administrative, policy, marketing or events. The implementation plan for these improvements would
also include a budget, budget sources, timelines, and responsibilities. It is not appropriate for this level of detail to be suggested in this report at this time. Therefore, the final
implementation actions in this report is to conduct these community level workshops to identify and implement the water-based tourism actions that they see as most beneficial.