Page 150 - Clackamas County Watertourism Strategic Plan. Final.v3
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STRATEGIC PLAN FOR WATER-BASED TOURISM IN CLACKAMAS COUNTY, OREGON                                         IMPLEMENTATION, MONITORING AND EVALUATION
                                                                                                                                                                                               7-11




                   Put Clackamas County “On the Map”



                 Recommendation 13              Lead Responsibility  Resources            Estimated Budget
                 Increase marketing efforts   DMO                   DMO                   TBD
                 in high potential zip codes



                 Timeline                     Months 1 to 3         Months 4 to 6         Months 6 to 8         Month 9 to _(tbd)

                 Performance Indicators       Staff meetings to     Develop marketing     Develop messaging,  Delivery
                                              study the market      Strategy              content, platforms,
                                              data                                        and frequency of
                                                                                          marketing

                 Notes:
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