Page 73 - Clackamas County Watertourism Strategic Plan. Final.v3

STRATEGIC PLAN FOR WATER-BASED TOURISM IN CLACKAMAS COUNTY, OREGON THE PEOPLE
4-31

Years of experience at one’s favorite sport also
does not affect market preferences. Those Clackamas County’s Water Recreation Market Oregon’s Water Recreation Market
with less than 5 years of experience and those Age
with more than 10 years are equally likely to Anglers Sport Loyalty Overnight
choose the same range of water sports, Age Stays
maintain the same level of dedication to that
sport, stay overnight about as often, and Clackamas Co
prefer the same types of accommodations. Number of Sport
Therefore, there is little advantage to focusing Interests
marketing campaigns exclusively toward Sport Loyalty
beginners or the experienced. Overnight Stays
AGE
Of the favorite waterbodies in the survey, Number of Sport
none lie solely in Clackamas County and only Interests Residency AGE
one (Willamette River) partially does. If the
Willamette is counted as a Clackamas County Overnight Stays
water body, 273 respondents or 16% of the
sample will have a favorite water body in
Clackamas County, if the Willamette is not Multnomah Co.
included as a Clackamas water body, then only
about 5% do.

About 15% of the market, or approximately 160,330 water-based recreationists, visit Clackamas County water frequently (more than 6 times per year). For those visiting the
Clackamas River, approximately 284,000 of them pay for accommodations, with camping preferred slightly more than hotels. So, while water-based recreation generated about
12 million lodging reservations in Oregon in 2016, Clackamas County captured only about 2% of them.

Clackamas County attracts less water-based recreationists who spend money on accommodations than the market average. Water recreationists who are older than the average,
and those who have a wider interest in more water sports than the market average, are statistically significantly more likely to stay overnight. Unfortunately, Clackamas County
attracts more younger water recreationists and attracts those from Multnomah County more than the average. Clackamas County also attracts those with a less diversity of sports
preferences, or those who are more loyal to their preferred sport, than the market average.