Page 76 - Clackamas County Watertourism Strategic Plan. Final.v3

STRATEGIC PLAN FOR WATER-BASED TOURISM IN CLACKAMAS COUNTY, OREGON THE MARKET
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information combines Oregon with the other neighboring western states including Washington, California, Idaho, Nevada, and Arizona. These western states combined make up
only 55% of the visitors. Approximately 26% are from the USA but outside of the west and another 18% are from overseas.

A final indicator of the market area is the zip codes of license and permit holders. The entire database of fishing licenses holders, motor boat registrations, and AIS permit holders
are mined to extract zip codes. This is a more complete database of water-based recreationists than what was used in the survey because all registrants have a mailing address
with a zip code. The survey, in contrast, relied on only those with email addresses.

Fig : Residence of Oregon Fishing License Holders These data show that the amount of out of state visitors for water-based recreation will vary depending on the primary activity. Paddlers make up the most out of state visitors of
the three groups with 25%. Anglers are not far behind with 23%. Paddlers however, don’t travel from very far.
Ninety percent of the out of state paddlers are from Washington and the remaining are from neighboring states.
Out of state anglers, on the other hand, travel farther. While most are still from neighboring states, visitors are
coming from a wider diversity of western states and nearly every state in country.

In determining the market area, marketers must first know what and who they want to market. Water-based
tourism strategies will require a segmented approach. Marketing efforts in areas beyond Washington and
California should be limited to only anglers.
Table 5-2: Market Size and location for In-State and Out-of-State Water
Paddlers can be reached in Washington, Recreationists
California and Oregon. Any communication to Market Oregon Resident Non-Oregon
motor boaters should be limited to not only Resident
Oregon residents but those primarily in the Anglers 77% 23%
northwest part of the state. Motor Boaters 98% 2%
Paddlers 75% 25%