Page 80 - Clackamas County Watertourism Strategic Plan. Final.v3

STRATEGIC PLAN FOR WATER-BASED TOURISM IN CLACKAMAS COUNTY, OREGON THE MARKET
5-38

There are several differences between Oregon anglers and the rest of the nation. These differences help set Oregon apart from the rest of the market and shed light on marketing
strategies. In Oregon, fly fishing is the most popular type of fishing while it is the least popular to the national market. On the other hand, it is the fastest growing type of fishing in
xvi
the US, capturing 15% of the market newcomers . So, Oregon is an ideal choice for those just starting to fly fish. The top five targeted species of fish nationwide will vary
xvii
depending on the month you ask the question, however in general, they are Largemouth Bass, Pan Fish, Smallmouth Bass, Trout and Catfish . In Oregon, the preferences are
almost the opposite with Trout as the number one target followed by Salmon and Steelhead in that order. Bass and bottom feeders are fourth and fifth place. This order of
preferences is the same for residents and non-residents alike xviii .

OREGON NATIONAL MARKET
VS
• FLY FISHING IS THE MOST POPULAR TYPE OF FISHING • FLY FISHING IS THE LEAST POPULAR

• FLY FISHING HAS STABLE OR FLAT GROWTH • FLY FISHING IS FASTEST GROWING TYPE OF FISHING
• TOP TARGETED SPECIES = LM BASS, PAN FISH, SM BASS
• TOP TARGETED SPECIES = TROUT, SALMON, STEELHEAD
• TRUE FOR RESIDENTS AND NON-RESIDENTS ALIKE

Credit: Water Time Outfitters Oregon City OR