Page 83 - Clackamas County Watertourism Strategic Plan. Final.v3

STRATEGIC PLAN FOR WATER-BASED TOURISM IN CLACKAMAS COUNTY, OREGON THE MARKET
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3) Fishing Experience: There are several reasons that are specifically related to fishing. Some anglers shift away from fishing, or quit altogether, because the fishing
experience has been degraded somehow. The fish may be in fewer numbers, or the regulations are no longer friendly to fishing, or the experience has become mundane.
Marketing efforts can counter this trend by innovating new and fresh angling experiences and ensuring fisheries management is fishing friendly.

All three of these reasons can be addressed by promoting more convenient family friendly fishing experience. This means focusing on women and children and creating angling
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experience that are more attractive to them. It also means promoting the “fishing experience and not the kill. ” Marketing efforts should shift away from images of dead fish
and more toward the natural beauty of the environment. Fishing should be marketed as a relaxing day on the water with friends and family. Complementary activities such as
wildlife viewing, birding, nature photography, and natural history to increase knowledge about the riparian ecosystem can all be rolled into a day of fishing. A successful day on
the water is not counted by the number of fish caught but by the number of smiles produced.

“Fishing should be marketed as a relaxing day on the water
with friends and family. Complementary activities such as

wildlife viewing, birding, nature photography, and natural
history to increase knowledge about the riparian
ecosystem can all be rolled into a day of fishing. A
successful day on the water is not counted by the number
of fish caught but by the number of smiles produced.”