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Letter from the Chairman













                                        Dear Friends:

                                        Changes occur whether we are
                                        ready or not, whether we want them
                                        or not. Change is not only constant,
                                        it  happens  faster  than  ever  before
                                        and if we don’t change, we become
                                        obsolete. If we are to provide
                                        alcohol to responsible customers
                                        and consumers, we must adopt
                                        21  century sales and distribution
                                          st
                                        opportunities or we lose confidence
         and trust from our stakeholders.  We must constantly pursue
         innovation, collaborate with our partners, share “Best Practices” and
         continuously embrace and Take Advantage of Change.
         The successful arc for any organization is to adapt to the current
         reality, prepare for the future and be mindful of the past. This requires
         constant change gleaned from lessons learned and innovative                         MEETINGS
         thinking. While good ideas need to be shared, it’s just as important
         that poor ideas need to be recognized and discarded. Additionally,
         we cannot be singularly focused on just increasing the bottom line.
         As responsible citizens, our role, and that includes industry, is to also
         monitor and assess newly implemented practices in all jurisdictions
         not just from an operational efficiency perspective, but also from a          DOWNLOAD THE
         public health and safety viewpoint.                                          NABCA MEETINGS

         NABCA’s  80   Annual Conference will  provide  us  with  ideas  and
                    th
         thoughts about how best to incorporate  Change and  Take                    CONFERENCE APP!
         Advantage of existing opportunities. I look forward to seeing you
         in Florida.                                                               The Conference app will keep
                                                                                     you up-to-date on events,
                                                                                    speaker biographies, session
                                                                                     descriptions, attendee lists
                                                                                     and more! Further details
         Stephanie O’Brien                                                          will be made available after
         NABCA Chairman of the Board                                                registering. Accessible for all
                                                                                   iPhone, Android, smartphone
                                                                                    and other web-based users.





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