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MONDAY, MARCH 14 (CONTINUED)
Concurrent Sessions (Choose One)
TENTATIVE PROGRAM & SESSION DESCRIPTIONS (CONT.) 1:15 PM Granholm: 10 Years Later and 10 Years from Now 1:15 PM Technology Tomorrow
The U. S. Supreme Court’s decision in Granholm v. Heald Third-party shipping, direct-to-consumer opportunities
was formative in shaping much of the landscape for and online delivery services pose serious legal questions
alcohol distribution and regulation within our country. As in an orderly, efficient and trusted beverage alcohol
the beverage alcohol industry continues to grow through marketplace. How do tied-house restrictions, the three-
the popularity of craft products, the use of technology tier system, and trade practice violations survive in a
and the demand to get the product to the customer’s consumer driven landscape? Alcohol is a highly regulated
doorstep, how will it push the limits of the Commerce product. Since prohibition, it has been considered a
Clause and the 21st Amendment? In this session, a panel unique commodity that requires special treatment.
of legal experts will discuss post-Granholm cases and how Will new technology driving customer convenience fuel
emerging trends such as self-distribution, virtual licenses alcohol deregulation or can the technology be adapted
and third party fulfillment may influence the court’s to fit the needs of the beverage alcohol regulatory
analysis in the future. framework?
Deb Skakel, Dickstein Shapiro, LLP Speakers to be named
2:15 PM Break
2:30 PM FDA/TTB 2:30 PM Promotional Pitfalls
New alcoholic products such as cakes and candies, Modern technology has granted the gift of new
powdered alcohol, and ice cream novelties, along with promotional possibilities to all business sectors. With
a newfound prevalence of ciders, bitters, mead and fruit these new opportunities, however, come dangers
wines complicate the responsibilities of the Food and and difficulties. What do businesses need to do to
Drug Administration (FDA), and the Alcohol and Tobacco take advantage of new marketing techniques without
Tax and Trade Bureau (TTB). While TTB generally reviews running afoul of government regulations and the law?
the formulation and labeling of products, it may look How has the regulatory landscape changed as a result
to the FDA to evaluate the non-alcoholic ingredients in of these technological advances? Can the states avoid
those products. This session will provide guidance on constitutional challenges in regulating content? In light of
how a manufacturer could work with these two federal social responsibility, which advertising tools for products,
agencies and their regulatory schemes. It will also address tastings, and promotional events are more useful? This
emerging products and those gaining momentum, session will focus on the unique laws and regulations for
taxation and reporting implications, and how the TTB and promoting alcoholic beverages.
FDA work together when product issues arise.
Kelly Routt, Oregon Liquor Control Commission
Michael B. Newman, Holland & Knight LLP Jason H. Barker, Holland & Knight LLP
Nicole Candelora, Alcohol & Tobacco Tax & Trade Bureau (TTB)
3:30 PM Break
3:45 PM The Feds Are In Charge Here 3:45 PM Trade Practice Case Study
The Twenty-First Amendment is widely regarded as Recently, some states have filed charges related to a
giving states broad control over alcohol purchases and lengthy investigation involving “pay to play” allegations
sales within their borders - except when the federal amongst a few wholesalers and retail licensees. These
government asserts primacy. This session will discuss cases illustrate the negative impact such practices have on
areas where state control is subordinate in whole or in a fair and even marketplace for all retailers, wholesalers,
part to federal rules, including sales on Native American and suppliers. This session will analyze these cases and
land, duty-free stores and military installations. address a new resource available to better identify a
state’s trade practice laws and regulations.
James M. Goldberg, Esq., Goldberg & Associates, PLLC Steven L. Schmidt, National Alcohol Beverage Control Association
Laurel Iron Cloud, Esq., Bureau of Indian Affairs
5:00 PM Adjournment
6:00 PM - 7:00 PM Networking Reception