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MONDAY, MARCH 14 (CONTINUED)

                                                  Concurrent Sessions (Choose One)

TENTATIVE PROGRAM & SESSION DESCRIPTIONS (CONT.)  1:15 PM Granholm: 10 Years Later and 10 Years from Now                 1:15 PM Technology Tomorrow
                                                  The U. S. Supreme Court’s decision in Granholm v. Heald                Third-party shipping, direct-to-consumer opportunities
                                                  was formative in shaping much of the landscape for                     and online delivery services pose serious legal questions
                                                  alcohol distribution and regulation within our country. As             in an orderly, efficient and trusted beverage alcohol
                                                  the beverage alcohol industry continues to grow through                marketplace. How do tied-house restrictions, the three-
                                                  the popularity of craft products, the use of technology                tier system, and trade practice violations survive in a
                                                  and the demand to get the product to the customer’s                    consumer driven landscape? Alcohol is a highly regulated
                                                  doorstep, how will it push the limits of the Commerce                  product. Since prohibition, it has been considered a
                                                  Clause and the 21st Amendment? In this session, a panel                unique commodity that requires special treatment.
                                                  of legal experts will discuss post-Granholm cases and how              Will new technology driving customer convenience fuel
                                                  emerging trends such as self-distribution, virtual licenses            alcohol deregulation or can the technology be adapted
                                                  and third party fulfillment may influence the court’s                  to fit the needs of the beverage alcohol regulatory
                                                  analysis in the future.                                                framework?

                                                                                  Deb Skakel, Dickstein Shapiro, LLP                                                   Speakers to be named

                                                  2:15 PM Break

                                                  2:30 PM FDA/TTB                                                        2:30 PM Promotional Pitfalls
                                                  New alcoholic products such as cakes and candies,                      Modern technology has granted the gift of new
                                                  powdered alcohol, and ice cream novelties, along with                  promotional possibilities to all business sectors. With
                                                  a newfound prevalence of ciders, bitters, mead and fruit               these new opportunities, however, come dangers
                                                  wines complicate the responsibilities of the Food and                  and difficulties. What do businesses need to do to
                                                  Drug Administration (FDA), and the Alcohol and Tobacco                 take advantage of new marketing techniques without
                                                  Tax and Trade Bureau (TTB). While TTB generally reviews                running afoul of government regulations and the law?
                                                  the formulation and labeling of products, it may look                  How has the regulatory landscape changed as a result
                                                  to the FDA to evaluate the non-alcoholic ingredients in                of these technological advances? Can the states avoid
                                                  those products. This session will provide guidance on                  constitutional challenges in regulating content? In light of
                                                  how a manufacturer could work with these two federal                   social responsibility, which advertising tools for products,
                                                  agencies and their regulatory schemes. It will also address            tastings, and promotional events are more useful? This
                                                  emerging products and those gaining momentum,                          session will focus on the unique laws and regulations for
                                                  taxation and reporting implications, and how the TTB and               promoting alcoholic beverages.
                                                  FDA work together when product issues arise.
                                                                                                                                         Kelly Routt, Oregon Liquor Control Commission
                                                                       Michael B. Newman, Holland & Knight LLP                                      Jason H. Barker, Holland & Knight LLP
                                                       Nicole Candelora, Alcohol & Tobacco Tax & Trade Bureau (TTB)

                                                  3:30 PM Break                                                       	

                                                  3:45 PM The Feds Are In Charge Here                                  3:45 PM Trade Practice Case Study
                                                  The Twenty-First Amendment is widely regarded as                       Recently, some states have filed charges related to a
                                                  giving states broad control over alcohol purchases and                 lengthy investigation involving “pay to play” allegations
                                                  sales within their borders - except when the federal                   amongst a few wholesalers and retail licensees. These
                                                  government asserts primacy. This session will discuss                  cases illustrate the negative impact such practices have on
                                                  areas where state control is subordinate in whole or in                a fair and even marketplace for all retailers, wholesalers,
                                                  part to federal rules, including sales on Native American              and suppliers. This session will analyze these cases and
                                                  land, duty-free stores and military installations.                     address a new resource available to better identify a
                                                                                                                         state’s trade practice laws and regulations.
                                                         James M. Goldberg, Esq., Goldberg & Associates, PLLC               Steven L. Schmidt, National Alcohol Beverage Control Association
                                                                 Laurel Iron Cloud, Esq., Bureau of Indian Affairs

                                                  5:00 PM Adjournment
                                                  6:00 PM - 7:00 PM Networking Reception
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