Page 168 - Konferensiya to'plami - 1 (ASR)

«TA’LIM SIFATINI OSHIRISHDA TILSHUNOSLIK, XORIJIY
TIL VA ADABIYOTINI O‘QITISHNING ZAMONAVIY
METODIK YONDASHUVLARI: MUAMMOLAR,
IMKONIYATLAR VA YECHIMLAR»

EUPHEMISMS AS A TYPE OF SECONDARY NOMINATION

Author: Sodiqova Sabohat Ilhom qizi
1
Affiliation: Nordic International university, Senior teacher
1
DOI: https://doi.org/10.5281/zenodo.15174844

ABSTRACT

Secondary nomination refers to the process of indirect naming, where a term is used to
replace another, often to mitigate its harshness or to avoid taboos. Euphemisms are a key
example of this phenomenon, serving as polite or softer alternatives to terms that could be
perceived as offensive, crude, or unpleasant. The article examines the role of euphemisms in
various social contexts, such as death, bodily functions, and social status, illustrating how they
reflect cultural norms and social sensitivities. By analyzing several examples, the study
demonstrates how euphemisms serve to preserve social face, manage embarrassment, and
uphold societal values.

Keywords: secondary nomination, euphemism, function, phrase, social context,
phenomenon.

The concept, object, or phenomenon labelling or naming is termed
nomination in linguistics. It plays an important role in the concept and
understanding of how language captures meaning and assigns meaning to
boundaries around us. Euphemistic expressions and euphemisms, within
softening context, is a notable form of secondary nomination. Secondary
nomination, as a linguistic term, is understood to be a type or category of
indirect naming, where terms which substitute other words take center stage.
There has been an ample amount of research into how euphemisms have
societal impacts and govern the communication process. My goal is to provide
with an understanding of euphemisms and their secondary nomination that
serves to explain their importance as well as cultural significance.
This paper is based on a broad selection of theoretical and empirical
materials from the disciplines of linguistics, sociolinguistics, and pragmatics.
Explaining the concepts of secondary nomination and euphemisms requires
analysis of several scholarly sources. Some of the primary sources are defined
by Yule (2010) and Crystal (2003), where both authors provide foundational
frameworks for euphemisms and secondary nomination. Engaging with
sociopragmatic perspectives on euphemisms requires an analysis of
contemporary discourse that contains illustrative cases of the use of
euphemistic expressions.
Secondary nomination is a broad concept in linguistics that refers to a
naming process where a term is used in place of another, usually to mitigate a
direct or unpalatable reference. According to Yule (2010), secondary 166

I SHO‘BA:

Tilshunoslikning nazariy va amaliy masalalari

https://www.asr-conference.com/