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Course Description

IBI-101 Fundamental Economics 3(3-0-6)
Prerequisite : No
Corequisite : No
Basic economic concepts, allocation of resources, supply and demand, goods, elasticity,
differentiate perfect competition versus monopoly, understand government’s role involving taxation,
subsidies, government intervention, microeconomic analysis of consumers, firms, markets, income
distribution, macroeconomic analysis of national income, employment, inflation, money.

IBI-103 Principles of Marketing 3(3-0-6)
Prerequisite : No
Corequisite : No
Introduction of marketing, concept of marketing, basic concept of 4P’s, product planning
and development, how to set up product’s price, marketing online, role of advertising, integrated
marketing communication and current marketing situation.

IBI-104 Operations Management 3(3-0-6)
Prerequisite : No
Corequisite : No
Components of product and service’s production, location planning, facility layout
planning, product design, work design process planning, operations process analysis, production
standards, forecasting, production planning and controlling, quality control, inventory management,
decision making on various production problems.

IBI-106 Business Mathematics 1 3(3-0-6)
Prerequisite : No
Corequisite : No
Real number, set of real number, operation of real number, exponential function,
polynomial function, type of equation, linear equation, quadratic equation, inverse function,
application of mathematics in problem solving, factorial.