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IBI-306 Sea Cargo and Air Cargo Transportation Management 3(3-0-6)
Prerequisite : No
Corequisite : No
Duties and responsibility of freight forwarder of sea and air transportation, warehousing,
packaging and packing, cargo clearance procedure, document and carriage both sea and air
transportation, computation freight rate.

IBI-307 Multi - Channels Transportation and International Logistics 3(3-0-6)
Prerequisite : No
Corequisite : No
Multi-channels or multi-modal transportation, multi-modal integration, transportation
system, international transportation model, importance of logistics on international business,
logistics planning, road, rail, air, marine and coastal transportation, transportation with container,
warehouse management, packaging management, supply chain management, important international
logistics organization, information technology in logistics, international transportation laws and
updated case studies.

IBI-308 International Brand Management 3(3-0-6)
Prerequisite : IBI-421 Global Marketing
Corequisite : No
Implementing international brand policy and strategy by analyzing target market, consumer
and competitor, brand equity building process, brand design, brand extension, brand perception
management, building global brand and maintaining global brand equity, failure in brand
management and how to solve issues, integrating marketing communication in brand management,
developing brand equity measurement and control.

IBI-341 Consumer Behavior 3(3-0-6)
Prerequisite : IBI-103 Principles of Marketing
Corequisite : No
Theory of consumer behavior, problem recognition, process of purchasing decision,
perception and learning concept, motivation and personality, household and age influence, and
cultural influence.