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IBI-419 Principles of E-Commerce 3(3-0-6)
Prerequisite : IBI-103 Principles of Marketing
Corequisite : No
Conducting business online, analyzing the impact of E-commerce on business models and
strategy, understanding business to consumer, business-to-business, intra-organizational Internet
trading relationships, managing websites, online marketing, electronic transactions.

IBI-420 Integrated Marketing Communication 3(3-0-6)
Prerequisite : IBI-103 Principles of Marketing
Corequisite : No
Introduction of integrated marketing communications, IMC strategy, how to build strong
brand, promotional mix including advertising, publicity, personal selling, and sale promotion, and
process of measure and evaluation.

IBI-421 Global Marketing 3(3-0-6)
Prerequisite : IBI-103 Principles of Marketing
Corequisite : No
Analysis of global marketing environment, international marketing mix, understanding of
national differences in global marketing management, adapting to a variety of complex political and
socioeconomic factors which affect global marketing decisions, continually add value to sustain a
global product’s life cycle.

IBI-431 International Business Negotiation 3(3-0-6)
Prerequisite : IBI-304 International Business
Corequisite : No
Develop business negotiation techniques and apply to real life situations, practice business
negotiation simulations, conduct successful business negotiations.

IBI-441 Marketing Research 3(3-0-6)
Prerequisite : IBI-103 Principles of Marketing
Corequisite : No
Learning of marketing research, research design, exploratory research, descriptive research,
scaling sampling, data analysis and reporting.