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Gareth Bale.  And why all the football know-how in the

               world isn’t enough to maximise returns on the Index


               March 2018
               So did you hear the one about the new trader who opened an account with £100 and
               bought 19 shares on Gareth Bale at £5.19 each.  “My mate told me to buy them,” he
               said.  “Can’t lose.  He’s not happy at Real Madrid.  Not guaranteed to start any more.
               So he’ll definitely be off in the summer.  Manchester United are after him.
               Mourinho’s tracked him for years. He might go back to Spurs.  Levy’s got a sell-on
               clause anyway.  Remember how Redknapp turned him from a bloody awful defender
               into a world class player.  Part of the Southampton academy of fame, back when they
               were a half decent club .”

               New Trader could have bored for Wales with his impressive knowledge of Gareth
               Bale. (We think he even knew Bale’s boot size, and had clearly been monitoring his
               method of dealing with male pattern baldness . . . that man bun!)


               We sat and listened quietly.  Our own experiment was about to begin.  We were going
               back to our Football Index roots, taking the knowledge we’ve acquired over many
               hundreds of trades and applying it to today’s market with a starting bank of £100.


               While we exchanged glances, New Trader continued to bang on about Bale:  24
               games before he ended up on the winning side at Spurs.  Full international before his
                  th
               17  birthday.  Handy with a golf club.  The list went on . . .


                “You two! Wake up!”  Finally, the new trader realised he’d lost his audience. “I’ve
               got £1.39 left in my account.  Who should I buy?  Any tips?”


               We’re not cruel people.  And the truth is, we bottled it. Neither of us had the heart to
               tell New Trader that on Football Index, the most important thing of all is that you
               UNDERSTAND HOW THE MARKET WORKS.  In other words, you’re going to
               need to understand what makes other traders buy and sell players . . . and then try to
               outwit them!


               Unless and until you’ve acquired this specific skill, knowing Gareth Bale’s favourite
               drink (a cold glass of water), really isn’t going to cut it.


               So let’s go to market!



                                                          *Our experiment took place between 30 March –  5 April 2018
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