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The Four Fundamental Reasons for buying ANY player on
Football Index

1. DIVIDEND POTENTIAL
That PB and MB stuff you’ve already swotted up on. Here’s why it’s so important.

Most traders’ motivation to buy is centred on dividend potential. For many, dividends
are the holy grail. The pot of gold at the end of the rainbow.
They are often the prime market mover, which means you need to be fully aware of
the Football Index Buzz magnets. So how do you identify the players who are going
to earn you extra cash – over and above their price rises?

1. For Media Buzz you want players who make headlines. Think Salah and the
breakthrough season that’s propelled him into the news. Neymar’s fight to be
fit for the World Cup. Ronaldo and Pogba can win MB points just for having
a haircut. And yes, during the upcoming 2018 transfer window, Gareth Bale is
going to be in the spotlight, just as Coutinho was in the run up to his Anfield
exit. It’s no coincidence that the high-priced players right at the top of the
Index earn MB on a regular basis.
2. For Performance Buzz, take these three factors into consideration:

• Is the player in a strong team? (Or maybe has matches coming up against
a weak one.) This is important because you and – importantly – many
other traders want him to earn an 18 point win bonus. Players who lose
more games than they win don’t score as many points and are not seen as
such reliable market movers.
• More juicy bonus points (18) are awarded for every goal scored. A game-
winning goal is worth 40 points. Clean sheets earn 25 points for defenders
and 40 for goalkeepers. Goalkeepers, by the way, very rarely win PB,
which is why they are amongst the cheapest players on the Index.
• Player status and team status A non-international defender for Burnley
who grabs the game-winning goal is not going to move the market as
much as the star forward for Manchester United doing the same thing,
simply because Man U are more headline-worthy than Burnley.

2. VALUE

There’s an awful lot of social media talk about Player X being too expensive or Player
Y being so cheap he’s guaranteed to double in value soon. (Whenever we see that sort
of stuff we take it for granted that whoever is saying this owns the player in question.)
We look at things in a slightly different way. We look for value, and by this, we mean
pinpointing players who you reckon are a bit of a steal. The actual buy price isn’t as
relevant as you might think because determining value is as simple as asking yourself,
“Do I think this player’s price is more likely to go up than down, and can I grab a
bargain by buying him now?”
One of the easiest things to do when you start out is to check out the names on the