Page 12 - QualifiedAgent - Real Estate Pros Online Marketing Playbook 2019

Chapter 3:

Your Website and What it Should Do.

The most important thing you can do when marketing your business on the Internet is
creating a "home base" where people can learn about you and what you do. A great
website should be the centerpiece of your digital marketing and all of your efforts
should lead back to this site.

Just like you would update the decorations and front facing aspects of your physical
location (if you owned the building that houses your brokerage) as the years pass, you
should also make sure that your website is updated and gives a true reflection of what
your business is all about.

One of the big mistakes that agents, team leads and brokers make is thinking that
Social Media sites like Facebook have replaced the need for a business website. While
it's true that your Facebook Page is extremely important, your website is still the first
place people look for when they want to get more info on your business from the
internet. You have to make sure that your website, at the bare minimum, has the core
components that it needs to give people what they came for. At the same time, you
have to make sure your website makes a great impression every time someone visits
it.

Let's talk about the 10 things every Real Estate website must have.

Page 12