Page 14 - QualifiedAgent - Real Estate Pros Online Marketing Playbook 2019

#5: Menu of Services.

Having a page that describes your main specializations is a huge part of converting
people into customers. A little bit of detail on what someone gets when they choose
you to represent them in the sale or lease of their home or investment property goes a
long way to moving them to a call. Persuading a person that you have what it takes to
handle their transaction starts way before the listing appointment or buyer consultation
begins.

#6: A Link to Your Facebook Page.
Today's buyers, sellers and investors, typically don't just look at your website when
they are deciding whether or not to do business with you. Statistics show that
consumers are overwhelmingly also using Facebook to look for your business.

Linking people to your Facebook page from your website instantly gives them a way to
learn more about your business without them having to look for it themselves. (we talk
about why Facebook Pages are such an important piece of your marketing puzzle next
in Chapter 4.)

#7: Content that Proves Your Expertise.
One of the most important parts of a great website (but most overlooked) is a piece of
content that shows that you really know your craft. This content is usually educational
in nature and may take the form of a blog post, email download, or digital book.

We create these for our clients (because they usually don't have time to do it
themselves) and it is so extremely important to have something that helps you stand
out from the competition. This very page is an example of the kind of content that
proves your expertise in your field. We have a website, but this piece of content is the
kind of thing that really helps people understand what we do and how we can help
them.

#8: Onboarding Documents.
This one doesn't apply to every agent, but is vitally important to those that it does. If
you run a business where you are working mostly with buyers, residential or
commercial investors, short sales, or only accepting listings at or above a certain price
point, it’s important to share documents that help you with the prequalification process
on your website.

This helps your prospect prepare before they ever walk through the door. It also helps
your team point potential clients to essential documents when they are on the phone
with them.

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