Page 16 - QualifiedAgent - Real Estate Pros Online Marketing Playbook 2019
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Chapter 4:
Your Facebook Page and Why it's Extremely
Important.
Over the last few years, Facebook has taken steps that have made it harder for
businesses to get their Facebook page's content to show up in the news feeds of
people who like their page. This was done because there were so many business
pages and personal pages competing for space and it only made sense to lend more
space in a person's newsfeed to their personal relationships.
Many Real Estate professionals started to believe that because their pages started
vanishing from the newsfeed that there was no longer any reason to put any effort into
creating new content for their page.
While the reasons for having a Facebook page for your business and posting to it often
have changed, it is actually more important than ever due to one key reason.
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