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Old or Young Woman? Have another look…
In our marketing we need to go one step further, it’s not about what you see but what your potential
customer does. Oftentimes companies can confuse these messages at Exhibitions by not thinking what’s
the real message you want to get across at an exhibition. What exactly are you trying to achieve? If you’re
in the direct to client’s market with a smaller priced item, then you are probably looking for quick and
volume sales…if this is the case you need to use strong call to action colours. If you sell a consultative
product or service, it may be more important to use strong credibility colours. Every case is different but
don’t underestimate that colours make a difference and can be hugely positive in conveying your message.
You have 4 seconds to make an impression at an exhibition so maximize those 4 seconds by choosing
carefully.
Clear simple colours are very often the best in any marketing material and with a little bit of thought you
can capture the visitor’s attention whilst creating the right impression for your business.
Decide what colours you are going to focus on to convey your message!
