Page 23 - EXHIBITION BOOK - BOOK 1 Before!_Neat

can be good, so my advice here would be to really think about how much lighting you need. Additional
lighting can be expensive and, not necessarily needed. Exhibition lighting comes in many forms from
150kw spotlights and halogen lamps which are great for rugby stadiums but maybe not what you need at
on an exhibition stand. Too much lighting can be over powering and too little can be dull so give it some
real thought. The best place to start is to focus on the 3 key things you want to “light up” on your stand
and work around this. Do talk to the electrical contractors for the show to get some advice but best in
mind that they are selling a product too. Also find out what’s included (if anything) from the organisers as
from experience lighting and electrics are something that are just ordered with no real thought by
companies exhibiting and can add a lot of money to your final stand costs. There is often an early bird rate
for companies booking their lighting and electrical requirements so check your exhibitors’ manual for
details on this.

It’s a good idea to talk to the Organisers and see if they can give you any pictures from the previous show
of stands which will give you a good idea of what other people have done and how you can get some ideas
as to what’s going to work for you.

Google good and bad stand design and print off some pictures…take 3 ideas from the good ones

1. _______________________________________________________________

2. _______________________________________________________________

3. _______________________________________________________________