Page 19 - EXHIBITION BOOK - BOOK 1 Before!_Neat

CHAPTER 6 SPACE ONLY OR SHELL SCHEME?

Space Only and Shell Scheme are words as normal as hello for me and form the backbone of exhibition
speak but that’s the world I live in. Whilst they are obvious to me they may not be to everyone else so let
me explain exactly what they are.

When you book a space at an exhibition you must decide with the Organizer which you want as they are
both a different cost.

Space Only – This is exactly as it sounds. The Exhibition Organizer supplies you with the exact amount of
floor space you need and nothing else. There are no walls, lights, carpet, or any other fixtures supplied.
Taking space only, the Organizer assumes you will be bringing or building your own stand. Things to bear in
mind when doing this is that you will need to finish the back of your back wall(s) so it is respectable for the
exhibitor that is behind you. You may also need to consider where and how you will suspend any lighting
or name panels for your stand and what is on the floor as there (normally) would be no carpet supplied
either. Essentially this offers exhibitors the opportunity to bring their own stand and/or be creative in what
they want to build at an exhibition. The downside to this is the final cost of exhibiting tends to be higher.

Now…What next?!

Advantages of SPACE ONLY

• You can be creative in what your stand looks like
• The stand you create can be used for other shows
• Space only stands can be much more appealing for visitors
• Space only allows you to be different than standard shell scheme stands

Disadvantages of SPACE ONLY

• Can be more expensive to build than shell scheme
• Unless it really is modular it may not be able to be used again
• Hanging of signage and graphics more costly
• Insurance for the stand MAY be more expensive
• It’s a bigger demand on your time