Page 21 - EXHIBITION BOOK - BOOK 1 Before!_Neat

Advantages:

• More wall space for graphics
• Easier to staff
• Build/Stand cost tends to be less

Disadvantages:

• Can feel quite claustrophobic!
• Easier for potential visitors to pass your stand
• Graphics need to be impactful to catch attention

I’m often asked to recommend which option to go with, but it really depends upon your objectives and the
type of product or service you are promoting so what I would say to you is just give me a call at any stage
and I can give you some advice…I don’t know everything but happy to point you in the right direction.

Do up a pros v cons for your chosen option of space only or shell scheme