Page 20 - EXHIBITION BOOK - BOOK 1 Before!_Neat

Shell Scheme – This is essentially where the Organizers supplies the stand for you and in the clear majority
of cases will include lighting, carpet, name panels and walls. Shell Scheme come in different formats with
the height of the walls being either 2.5, 2.75 or 3m in height and vary depending upon where they are in
the hall. Check out the exact spec with the organizer. This tends to be a pretty straightforward package and
a very cost-effective way of exhibiting albeit a little “boring” looking but if you have a limited budget and
limited time it’s a great option and it doesn’t mean you can’t be creative on what’s on the stand and the
actual look of it internally. The stand will come with 1, 2 or 3 walls depending upon where you are in the
hall and I include a full explanation of each below along with advantages & disadvantages which should
help…. When you are choosing your location at an exhibition you must decide on the all-important
Location, Location, Location! However, this is not the only choice you need to make as you also need to
decide on the specification.

1. Shell Scheme - Corner stand (open on 2 or 3 sides)
2. Shell Scheme - Centered Stand (Located in the middle of 2 Other stands)

Shell Scheme - Corner Stand(Open on 2 or 3 sides)

Advantages:

• Greater visibility than centered stands as more traffic
• Plenty of wall space for graphics
• More inviting than centered stands

Disadvantages:

• Less wall space for graphics
• More difficult to staff the more open sides
• Full interior needs to be more well organized as more visible

Shell Scheme - Centered Stand (Open on 1 side only)