Page 18 - EXHIBITION BOOK - BOOK 1 Before!_Neat

Centered Stand:

Advantages:

• More wall space for graphics
• Easier to staff
• Build/Stand cost tends to be less

Disadvantages:

• Can feel quite claustrophobic!
• Easier for potential visitors to pass your stand
• Graphics need to be impactful to catch attention

Island Stand:

Advantages:

• Much more inviting for visitors
• Can show physical products much easier
• Greater traffic due to visibility

Disadvantages:

• Stand build tends to be more expensive
• Harder to staff
• Stand needs to be very well laid out due to visibility

I’m often asked to recommend which option to go with, but it really depends upon your objectives and the
type of product or service you are promoting so what I would say to you is just give me a call at any stage
and I can give you some advice…I don’t know everything but happy to point you in the right direction!

Find out who your neighbors are!